staff
Michael B. Crittenden
President/Producer/Composer/Voice Talent
A native of Grand Rapids, MI, Michael comes from a long history in the business of music. He is a multi-instrumentalist specializing in piano and guitar, and has been producing and composing audio projects for over 20 years. A graduate of the Berklee College of Music in Boston, MA, with a degree in Film Scoring and Composition, Michael has a thorough understanding of writing and arranging music from simple singer-songwriter style to full orchestrations. His commercial credits include work for Cole’s Quality Foods, Northwood University, Michigan State University, Kid Rock’s Music Channel, Peak 3 Radio, Montell Construction, The Ozone Action Council, Amtrak, Freestyle watches, Mosquito Squad, Michigan Floral Assoc., Snyder's Shoes, SS Badger Car Ferry, Indigo Med Spa, Foot & Ankle Specialists, Burdick’s, Crystal Carpet Care, Jackpine Business Centers, WLAV's Blues on the Mall. Little River Casino, Rockford Construction Company and many more. Michael has also become an in-demand voice talent and has performed as a vocalist and or, voiceover actor on several campaigns including work for Applebee's and McDonald's.
In addition to his studio work, Michael enjoys flyfishing, camping, travel, cooking and spending time in Northern Michigan.
Craig Griffith
Composer/Voice Talent
A gifted performer and songwriter, Craig Griffith is a Michigan native, born and raised in Bay City, and spending the majority of his time in the Lansing and Grand Rapids areas. He has devoted his life to playing music across the world with many different bands, serving as the lead singer and principal songwriter for Botfly, Motherbird, The DeWaynes and 100 Watt Head. "Griff" as he is known to his fans and friends, is most notably heard performing harmonica and vocals with the Verve Pipe. Griff's groove is infectious and he enjoys channeling his energy into projects for us here at The Creative Cabin.
Andy Holtgreive
Composer/Voice Talent
Andy has been writing music and performing for over 25 years As a founding member of the popular folk rock band Domestic Problems, he has logged over 1500 live performances in 32 States, a catalog of 50+ original songs and 7 full length CD's. 15 years ago Andy, sold his first song to the Grand Rapids Griffin's Hockey Team (an adaptation of his song PLAY). The last 10 years have found Andy working on original commercial jingles and voice over work in addition to continuing his passion for singer songwriting. Andy is an idea guy....a consummate creative brain who thrives in both in the studio and on stage.
Jeff Morton
Specialist-Strategic Marketing Solutions
Ok, so you've got a jingle or some other custom branding music for your business...now what? How do we use this and make it work for us? Jeff is your guy who can create custom strategic solutions to maximize your campaigns. From 30,000 feet (strategic and visionary) — to 3 feet (making the client presentation), Jeff has experience at all levels of media/publishing and sales. He has walked in the shoes of the media seller trying to differentiate their product from competing media; presented digital and legacy solutions side-by-side; and truly understands the challenges facing today’s local media company — from senior leadership to the local seller.
Jeff is an accomplished senior executive and marketer with an extensive track record of business transformation, developing and implementing digital products and strategies across multiple channels and platforms to drive significant revenue growth. Most recently, as VP of Digital Solutions for one of the largest publishers in North America, Jeff managed a significant, multi-million dollar digital revenue portfolio, providing strategic direction for the company, and serving over 500 on-premise sales representatives nationwide. He has deep experience with a variety of ad technology platforms and channels including Google Ads, DFP, Kenshoo, Google Analytics, and Facebook Ads, and understands the importance of the cross-channel relationships necessary for a successful marketing campaign.